Dog owners wanted for dog food
online campaign
We are looking for people across the UK with genuine, interesting relationships with their dogs.
We’d love to hear from people whose dogs are a true part of the family.
Not just a pet, but a companion, a character, and someone who has genuinely shaped their everyday life.
Tell us what your dog means to you, how they’ve changed your routine, helped you through different moments, made life funnier, calmer, busier or better, and why they are such an unmistakable part of your home and family.
This is not about finding “perfect” polished pet owners. We want real people, real dogs, real stories, and all the funny, chaotic, emotional and everyday moments that come with life with a dog.
The campaign is about celebrating all breeds and needs, so we are looking for a wide mix of owners, dogs, breeds, ages, backgrounds, lifestyles and locations.
We are especially interested in dog owners whose lives, routines or personalities are closely connected to their dogs. That could be through outdoor adventures, food routines, rescue stories, senior dogs, fussy eaters, training journeys, working dogs, family life, coastal walks, cafés, farms, city parks, or anything else that feels genuine to you and your dog.
The director is keen to find unique dog and owner relationships, visually interesting environments, and people who are comfortable being themselves on camera. The focus is very much on relationships first, rather than anything too glossy, staged or overly commercial.
Learn more about the project and how to get involved!
Who and what are we looking for?
We are looking for stories about people and their dogs.
We are looking to create a really natural, honest atmosphere with you and your dog, so we’d love to hear about the things and places that are part of your everyday life together.
This could be hanging out in your home, your garden, your local park, your favourite walking route, the beach, countryside, a café you visit, or any other local place that feels connected to you and your dog.
The aim is not to create anything too staged or polished. We want to capture the real relationship between you both.
The routines, the funny moments, the little habits, the chaos, the love, and the places that make up your life together.
When applying, please let us know where you and your dog spend time together and what locations could help tell your story. That might be your kitchen, sofa, garden, local woods, seaside walk, farm, high street, park or anywhere else that feels personal to you both.
We’re looking for real people, real dogs and genuine everyday stories.
What a person dog is to them.
Outdoor / adventure dogs
Dogs and owners who love being outside. This could be hikers, runners, surfers, climbers, paddleboarders, farmers, working dog owners, outdoor instructors, or anyone whose dog is a big part of their active lifestyle.
Dogs with big personalities around food
Dogs who are fussy eaters, food obsessed, full of opinions, or treated like a proper member of the family. We’d love funny, warm stories from owners who know their dog has very specific tastes.
Rescue dogs, anxious dogs, dogs who needed a little extra support
We are interested in thoughtful, emotional stories from people whose dogs have been through a journey with them. This could be rescue dogs, nervous dogs, reactive dogs, pandemic puppies, or dogs who have changed their owner’s life and routine.
Senior dogs
We’d love to hear from owners with older dogs who are still full of life, personality and joy. These stories should feel warm and celebratory, not sad. Dogs who have been with their owner through years of life, memories and change.
Natural feeding / working breeds / strong active dogs
We are also looking for owners who are really engaged with what their dog eats, particularly people interested in natural feeding, raw feeding, ingredients, working breeds, rural lifestyles or dogs who need proper fuel for active lives.
What’s in it for you?
This will be a really lovely filming experience, giving you the chance to share the special relationship you have with your dog in a natural and personal way.
Date: Availability over the shoot window? (July 15, 16, 17, 20, 21) Let us know what day(s) you can be free if selected.
Would you be comfortable filming at home and locally with your dog?
Timings: Filming will be a full day with our small team capturing you and your dog in your natural habitat!
Compensation: You’ll receive £1000 for both your time and contribution.
Location:
We are looking to create a very natural, personal shoot with you and your dog, so we will be coming to you rather than asking you to come to a studio.
The shoot would take place in your home and/or in the real places you spend time with your dog. This could be your kitchen, living room, garden, local park, woods, beach, high street, favourite walking route, café, countryside spot, or anywhere else that feels part of your everyday life together.
This will be filmed with a very small, friendly team, so the aim is to keep everything relaxed, personal and natural. We are not looking for anything too staged or polished. We want to capture the real relationship between you and your dog in the places that genuinely mean something to you both.
When applying, please let us know about any locations you regularly go with your dog, and where you think would best show your life together.
This is your chance to be part of a vibrant, engaging production.
We’d love to have you join us!
HOW TO APPLY & SELF-TAPE
To apply, we need you to film a simple self-tape using your mobile phone.
TRY TO GET TAPES TO US ASAP
Self-tape requirements:
Film in landscape.
Your tape should be no more than 2-3 minutes long.
Try to have a clear background or plain wall behind you.
If possible, film in a quiet place.
Film in a well-lit place. (If you have a light, have it positioned behind your camera/phone, facing you)
Tell us your name and age. Then show us your face profiles.
Please answer the questions below as naturally as possible - it doesn’t need to feel rehearsed
or perfect. We want to get a real sense of you, your dog, and your life together.
Please be genuine, we want to see you both as you really are.
What you do, what you enjoy doing, and anything that you think we would want to know about you.
We are looking for personality, so shine yours!
Make sure you submit as early as possible so we can review all tapes.
We also need you to provide us with your contact number and email by filling out the form below.
Make sure you name the video file with your number and your name.
You can send self-tapes via WhatsApp using the button below or this number.
(THIS NUMBER IS NOT FOR CALLS AND QUERIES) +44(0)7350273750You can also, upload self-tapes via this link. https://www.dropbox.com/request/CF99S1YhAYHftYeugZvi
SELF-TAPE QUESTIONS
1. How would you describe your relationship with your dog and what do they mean to you?
1.If you had to summarise you and your dog's story, what would it be?
2.What aspect of your life have they had the greatest impact on?
3.Can you describe your dog's quirks and personality?
4.How would you describe your relationship with your dog?
5.What does your dog mean to you, and how have they changed your life?
6.How did you come into each other’s lives?
7.What does a typical day look like for you two?
8.What’s something your dog does that only you would understand?
9.How would your friends describe you as a dog parent?
10. What’s one moment that really sums up your bond?
11. Do you have a story that shows their personality - something funny, chaotic, or heartwarming?
12. If your life with your dog were a movie, what kind of story would it tell?
13. What is your dog's feeding type? (High protein, Fresh, Raw, etc.)
14. What role does your dog play as part of your family? And what would life look like without them in it?