Dr Scholl’s x KJC

New Work x Dr. Scholl’s
When I first heard the brief from Simon Pedersen, one line really stuck with me:
“We need a builder yogi!”
I’ll admit, it sounded like a challenge, finding someone who could meet both the physical and aesthetic needs of the shoot wasn’t going to be easy. But after some searching, I found the amazing Craig.
He’s genuinely one of the most flexible people I’ve ever seen. Craig completely made the scene and brought everything together effortlessly.
I then sourced a selection of 'Yogi's' for the rest of the class, and we get the finished project.
Happy watching 🙂